The English Dog Grooming Events committee was formed by a group of like minded dog professionals who saw a need to bring dog grooming competitions further north, giving groomers from the north a chance to see what goes on, educate and to encourage more people to enter the competition ring.


Our committee headed by Alison Rogers LCGI includes David Lockwood (Vice Chair), Jean Parsonage (Secretary), Lorraine Mottershead (Treasurer), Holly Morris (Events Coordinator) and Julie Small (Managment Committee). Individually each member owns successful dog grooming businesses and training schools, and have had experience with holding seminars with English and Internationally based speakers. Many of us recently have been involved or competed regularly within competitions held in England, not forgetting Alison Rogers international successes at competitions and judging around the World.


The objectives of the committee are to:


a) Promote and stimulate the interest of competitive dog grooming and seminars in and around the United Kingdom.


b) Our committee is committed to encouraging the highest ethical standards. All individuals involved in the committee will conduct themselves with integrity, transparency, and accountability in a fair and equitable manner.


c) Foster and promote good working practices to all other individuals and organisations.

Alison Rogers ICMG -

Chair Person

Alison has been grooming since 1991 and has owned her own salon in Huddersfield since 1995. Alison currently runs her grooming acadamy at a salon Alice in Groomingland. Her grooming qualifications are City & Guilds Dog Grooming 7750 Diploma, LCGI Dog Grooming & is a member of the Guild of Master Groomers. Aswell as being a member of the Artero World Grooming Team she is also a sort after speaker at grooming events around the world regularly travelling to Europe, Far East & the USA.

As well as grooming Alison has been a breed judge at Crufts and successfully bred and shown West Highland White Terriers & Standard Poodles. She currently breeds Bichon Frise under the kennel name of ALIZO. They are producing exceptional results in the ring including Reserve Challenge Certificates & Challenge Certificates with Multi Champion ALIZO Caesars Palace winning Best of Breed and Best In Show in the ring around prominent dogs shows around the UK & Europe.

David Lockwood -

Vice Chair

David has owned his own salon for 5 years having come to grooming later in life from a background of senior mangement at an internationally renoun brand.

He has entered a few competitions and hosts sucessful seminars and workshops at his salon in the Midlands.

David has a love of long legged terriers owning two Airedales.

Jean Parsonage - Secretary

Jean has been grooming for 19 years and still enjoy the challenges the profession gives us. She has always owned her own business, Posh Pawz in Peterlee. After a while she took on a role at Northumberland College teaching dog grooming. This has since progressed to her becoming an IQA and now visiting trainee groomers in their workplaces to assess them on the job. She is very shortly starting to complete her ICMG.

Lorraine Mottershead - Treasurer

Lorraine has been grooming since 1988 fresh out of school and completed a 2 year apprenticeship in grooming,studying at college C&G pet store management, NWRAC/ULCI small animal care.

She opened up her own salon in 1996,and has been so successful she has moved to larger premises twice.

Initially started competing in 2011 and placed time and again. Especially showing a passion for wool coats ,mixed breeds and salon creative.

Lorraine is known for hosting many successful seminars and workshops with industry specialists from the uk and abroad. Also over the last few years being invited to judge beginners and workshop classes.

Being a lover of the wool coat, Lorraine lives with her 3 st poodles and 2 poochons

Holly Morris - Events Coordinator

Holly Morris started her grooming career 10 years ago, in a small shop on Glossop High Street, Derbyshire.

She completed her City & Guilds Level 3 in Dog Grooming, her Level 3 in Animal Care, and 3 years ago, become an International Certified Master Groomer (ICMG).

Now operating from a dedicated canine wellbeing center Holly, who is a qualified Canine Hydrotherapist, leads a team of groomers, doggy daycare staff and hydrotherapists.

She regularly holds seminars at the center, inviting specialist groomers with national reputations to share their expertise.

Holly regularly competes in grooming competitions and dog shows around the country. Achievements include a highly commended place for her Standard Poodle at Crufts and 2nd place in Purebreed scissor with her Bedlington Terrier.

Julie Small -

Management Committee

Julie has been part of the dog grooming world for 12 years now after leaving school and going to straight into a vet nurse position. She qualified as a Vet Nurse both with small and large animals. Although she loved the surgery part of the job but at times found it quite saddening and felt she needed a new challenge. After 11 years of nursing Julie started a night course in dog grooming which she loved. This soon lead her to gaining City and Guides level 3 which she passed with distinction. She too is starting the ICMG pathway later the in year.

Julie has three dogs an old Norfolk Terrier, stunning little Cockerpoo and a Bedlington Terrier which she enjoys showing took to the ring at Crufts they also her favorite breed to groom and as a companion.